Covered Vappu. Published a 90-second reel. 400 views in 48 hours.

Vappu is a different kind of Finnish day.

Finland is reserved. Public emotion is modulated. And then one day a year, people put on white caps and go to the parks in large groups and drink sparkling wine at 10 AM and it's completely normal.

I filmed for seven hours. I ended up with about two hours of footage.

The hardest part was deciding what the film was about. Vappu coverage exists everywhere. Any phone can capture people celebrating. What could I show that wouldn't just be more of the same?

I kept coming back to two specific observations: the way the white caps signal belonging — a shared identity that cuts across age and background — and the moment late in the afternoon when the energy shifts from celebratory to something quieter, more reflective. The day starting to end. People aware that they're in a moment that will pass.

The reel is 90 seconds. It doesn't explain Vappu. It shows it.

400 views in 48 hours is small. But the watch-through rate was high, which means the thing held attention. That matters more than reach right now.